BCSN, Buckeye Cable Sports Network · March 2022 to December 2023

BCSN Short-Form Video

Broadcast sports productions recut as vertical highlights, then sold as a sponsorship.

Hero image for the BCSN Short-Form Video case study.

St. John's over Perrysburg, Division I regional semifinal, on TikTok.

BCSN Sports on TikTok

Cross-posted to TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts, the clips reached 20 million views in a year.

The BCSN Sports TikTok profile, a grid of vertical highlight clips cut from broadcast footage.

Sponsor placement

Working with the sales department, the campaign was sold to Renewal by Andersen and became an annual contract, with their logo on every clip. It still runs today.

Eight highlight clips in a grid, each one topped by a presented by Renewal by Andersen bar.

Results

Results

Views in the first year
20 million
Platforms cross-postedTikTok, Instagram Reels, Facebook Reels, YouTube Shorts.
4
Still running at BCSNNow a core pillar of their marketing.
Since March 2022
Next: Codex Heim