Brendan Goforth
Product Marketing / Go-to-Market Strategy / Sales Enablement
Columbus, Ohio
Summary
Product Marketing and Go-to-Market
Marketing professional with experience across medical devices, sports media, and digital content.
Owns end-to-end go-to-market strategy for recent Vilex product launches, following earlier launch-support responsibilities across eight launches.
Conceived, developed, deployed, and manages two education and sales-enablement platforms serving 150+ combined users.
Combines cross-functional collaboration, technical storytelling, digital strategy, and hands-on execution.
Experience
Roles
Social Media Manager · Vilex, LLC
Jan 2024 to Present
Foot and ankle medical device company
Go-to-market strategy, digital platforms, medical education, and content strategy.
- Owns digital marketing strategy and execution across social, email, web, and video.
- Launched the Vilex mobile app and Vilex Academy, the company's first on-demand surgeon education platform.
- Built and operates the in-house film studio, and directs surgical filming in the operating room.
- Leads creative for national sales meetings and overhauled company collateral.
- Manages web, app, and 3D animation vendors, plus one direct report.
Founder · Codex Heim
Early 2026
Novel writing software for fantasy writers
- Built and launched the product using AI tooling and SaaS platforms.
Social Media Specialist · BCSN
Aug 2021 to Dec 2023
Buckeye Cable Sports Network
Promoted from Social Media Support Staff (Aug 2021 to May 2022).
- Launched new marketing initiatives that directly grew sponsorship revenue.
- Drove 20+ million views with short-form vertical video.
- Wrote, engineered, and produced a cable podcast show.
- Produced game-day photo, video, and graphics for a regional live-sports network.
Content Creator · Bowling Green State University
Jun 2023 to Nov 2023
Men's Soccer
- Match-day photo, video, and social content across the season.
Video Production Intern · Lake Erie Crushers
May 2021 to Aug 2021
- Promotional video for home games with the Marketing Director.
Social Media Manager · Aimee
Oct 2021 to Feb 2022
Production Assistant · WBGU-PBS / BGSU Creative Video
Aug 2021 to Nov 2021
Skills
Capabilities
Marketing
- Go-to-Market
- Cross-Functional Leadership
- Growth Strategy
- Campaign Execution
Platforms
- Webflow
- Mailchimp
- Google Analytics
- MailerLite
- Meta Business Suite
Creative
- Adobe Creative Suite
- DaVinci Resolve
- Avid Pro Tools
- Audacity
- OBS
AI and SaaS
- ChatGPT
- Claude Code
- GitHub
- Lovable
- Supabase
- Vercel
- Render
- Cloudflare
Education
Education
Bowling Green State University
B.A., Communication and Media Studies
2019 to 2022
Lorain County Community College
2017 to 2019